OhioBiz Text Ads - Editorial Guidelines
OhioBiz offers your business or
organization a great opportunity to reach highly targeted Ohio visitors
who are actively searching for Ohio business, organization, education, and
community information.
The most effective advertising communicates a clear
message to a targeted audience. Once you've determined whom you want to
reach and selected appropriate keywords (up to 6) and categories
(up to 3), you need to create ads that will
inform your potential customers about the products and services you offer.
The OhioBiz Text Ads Editorial Guidelines will help you create effective
ads
to generate sales and meet your goals.
Underlying all the Editorial Guidelines are two simple
principles:
- Clearly and accurately describe your site.
- Emphasize the unique benefits of your product or service.
To run your ad(s) on OhioBiz, you must adhere to these guidelines. Our ultimate goal is
your success, and we believe that providing a great user experience is the
best way to ensure it.
Use clear, direct language and avoid
gimmicks.
Use Standard Punctuation
- No repeated and unnecessary punctuation or symbols.
- Your title may not contain an exclamation point.
- Your ad text may only contain one exclamation point.
| Correct Ad |
Correct because: |
|
|
No exclamation point in title.
Question
mark used appropriately.
One exclamation point in ad text. |
| Incorrect Ad |
Incorrect because: |
|
|
Exclamation point in title.
Repeated
question marks on second line.
More than one exclamation
point in ad text. |
Use Standard Capitalization
- Ad text must be written with normal sentence capitalization.
- No excessive capitalization such as "FREE" or "OhioBiz ADWORDS."
- Capitalization of the first letter of each word within your
displayed URL is permitted. However, capitalization of an entire word,
or excess capitalization, is not permitted.
| Correct Ad |
Correct because: |
OhioBiz Text Ads
Effective Ohio-targeted Advertising..
Fast results within your
CPC budget!
http://TextAds.ohiobiz.com | | |
Necessary capitalization for acronym,
"CPC."
Acceptable capitalization in display
URL. |
| Incorrect Ad |
Incorrect because: |
OhioBiz Text Ads
EFFECTIVE OHIO-TARGETED Advertising.
Fast results within your
budget!
http://TEXT ADS.OhioBiz.com | | |
Excessive capitalization of
"EFFECTIVE."
Excessive capitalization in display
URL. |
No Repetition
- No repeated words or phrases.
- Do not repeat a geographic location.
Use Correct Spelling
- Check that you use correct spelling.
Use Proper Grammar
- Your ad text must be in standard sentence form.
| Ad,
Category and Keyword
/ Keyword Phrase Relevance |
|
Your ad text, selected categories,
and keyword / keyword phrases
must be relevant to your site, products, or services.
Write Accurate Ad Text
- Your ad text must directly reflect the content on the web page to
which your ad links.
- Distinguish your ad by including your company name, line of
business, or product in your ad text or title.
- If you offer a local service or product, clearly indicate your
location in your ad text.
Example:
If you mention that you are
selling widgets for 20%
off only in Columbus, you will need to include "Columbus" in your ad
text, and your link should direct people to a page that clearly displays
widgets at the discounted price.
Target Up to THREE (3) Specific, Relevant
Categories
- Select up to three (3) specific and relevant
categories that accurately reflect your site.
- Select categories that reflect your location if you offer a
location-specific product or service.
Target Up to SIX (6) Specific, Relevant Keywords
/ Key Phrases
- Use specific keywords / keyword phrases that accurately reflect your site.
- Use keywords that reflect your location if you offer a
location-specific product or service.
Should be informative, targeted, and represent
your uniqueness.
Avoid Superlatives
- Unless guaranteed by your business or verified by a third party,
your ad cannot contain comparative or subjective phrases such as "Best,"
"Cheapest," "Top," or "#1."
Limit Promotional Language
- Your ad text cannot contain promotional language such as "Free" or
"Limited Time Only," unless it directly relates to a product on the page
displayed when a user clicks the URL link in your OhioBiz sponsored ad.
- The use of such terms must adhere to the true meaning of the words.
Examples:
To use "Free," you must offer a free service or
product and link directly to the service or product.
To use "New,"
you must be advertising a product or service that is 6 months or
younger.
No Unacceptable Phrases
- Neither your ad text nor your ad title can contain universal
call-to-action phrases such as "click here," "link here," "visit this
link," "this site is," or other similar phrases that could apply to any
ad, regardless of content.
- Use a call-to-action unique to the service or product you provide.
- The limited text space should be used for concise, informative
language that sets you apart from your competition.
Examples:
Acceptable phrases - "Register for membership
now," "Save on DVDs," "Get cheap stereos," or "Join now for 20%
discount."
No Unacceptable Title Phrases
- Your ad title must not contain "welcome to," "online," "website" or
"homepage."
- The limited text space should be used for concise language that sets
you apart from your competition.
No Inappropriate Language
- Your ad cannot contain offensive or inappropriate language.
Non-Family Safe & Adult Sexual
Content
- Ads are reviewed and screened as "FamilySafe," "Non-FamilySafe"
sites will be rejected.
Your URLs must work and accurately
reflect your ad and site.
Display URL Must be Accurate
- Your "Display URL" must accurately reflect the URL of your web page.
If your actual destination URL link is too long for your ad, use a
shortened version that meets the character limit for this field.
- The "Display URL" must not contain excessive capitalization. You
cannot use this field as another line of ad text.
Landing Page Relevance
- Your landing page must accurately reflect your ad content. We
require your URL link directly to the web page that clearly displays the
product, guarantee, warranty, or special offer you are advertising in
your ad text.
- The linked page cannot be under construction. We
require your "Destination URL" to link to an actual web page with
content relevant to your ad. When your site is under construction or
down for maintenance, you must notify OhioBiz if such temporary
occurrence or be subject to having your ad deleted from the OhioBiz
system after a 7-day period of the link after being found as broken.
Destination URL Must Work
- Your "Destination URL" must work properly. Check your spelling and
symbols for accuracy to make sure you type in the actual URL of the page
you want users to visit.
No Pop-ups
- We do not allow links that generate pop-ups when users enter or
leave your site. We consider a pop-up to be any window, regardless of
content, that opens in addition to the original window.
Working Back Button
- Links to your website must allow users to return to the OhioBiz
search results page by clicking once on the browser's "back"
button.
