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Home - Text Ad Home - Pricing Information - Terms and Conditions - Editorial Guidelines - Contact Us |
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OhioBiz Text Ads Overview
What are OhioBiz Text Ads?
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The OhioBiz Text Ads program is a quick and simple way to purchase relatively inexpensive, highly Ohio-targeted advertising, regardless of your budget. OhioBiz Text Ads are displayed along with search results on OhioBiz, as well as in selected OhioBiz directory categories. Over 100,000 unique visitors per month (and growing monthly), your text ad can reach a truly targeted, local, Ohio audience. OhioBiz is Ohio's largest search directory with currently over 57,000 business, organization, community, and education-related sites. Since the
OhioBiz Search directory began service in March 2001, many
people have come to rely on OhioBiz as an excellent source
of finding Ohio businesses and organizations. OhioBiz is
not a general search directory, but one with a definite
focus - allowing visitors to find Ohio entities quickly!
Many people like to do business locally and OhioBiz gives
them a great platform to find the service and products they
are looking for! Each account
holder can modify the content of their text ad and keyword
/ keyword phrase targets up to twice monthly. There are five easy steps involved in creating and activating a OhioBiz Text Ad account. Go through the actual Steps here.
Is there a minimum required click-through rate (CTR)? No. There is no required minimum click-through rate on OhioBiz. How are ads ranked on OhioBiz? Your ads are not ranked on OhioBiz although they are offered on a first-come, first-serve basis with regard to the maximum number of sponsored text ads appearing in a given OhioBiz category or subcategory and a given keyword/keyword phrase. The current maximum number of simultaneously ads appearing in a given category or attached to a keyword /keyword phrase is five (5). All ads that are displayed simultaneously will be rotated randomly in a vertical manner. If a category or keyword/keyword phrase has more than five (5) attached simultaneously, then the next or sixth (6th) party will have to wait until a slot becomes available. When does my ad start running? Once you've completed the account creation process (text ad creation, submission of text ad content and payment - Click here), we will review the content and within 24 hours, activate your text ad. OhioBiz must receive your payment prior to activating your text ad (credit card via Paypal - online, OR send check or money order via snail mail). OhioBiz will send you an email which will include a user ID, password, and URL to access your ad statistics. How much text can I have in my ad? Ads can
contain 25 characters for the title, 70 characters for the
ad text description (up to 35 on the 1st line and 35 on the
second line), and 35 characters for a display URL. On
OhioBiz, this is displayed on four lines: a title, two
lines of ad text description, and a URL line. In order to maintain a clutter-free environment for our users and advertisers, OhioBiz does not allow images of any kind. How often can I update my ad(s)? You may update the text ad title, description, and target keywords/keyword phrases a maximum of twice per calendar month. OhioBiz monitors the number of individual update requests and reserves the right to decline any content updates/modifications. Just re-submit the form with the modifications at http://www.ohiobiz.com/ohiobizad.htm and we will modify the text ad for you as soon as possible. Can I create multiple ads for a set of keywords? You can create as many ads as you like but keywords/keyword phrases and relevant categories will need to be unique between multiple text ads. OhioBiz automatically keeps track of the number of click-throughs and impressions for each of your ads; you can determine which ads perform best by logging in to your account and viewing your campaign reports. What are the Editorial Guidelines? The OhioBiz Text Ad Editorial Guidelines, define the criteria all ads must meet in order to run on OhioBiz. These guidelines focus on helping you to create clear, effective, and informative ads in order to meet your sales goals. Please review the Editorial Guidelines before creating your ads. What does it cost and how do I pay? In the OhioBiz
Text Ad program, there are currently 2 programs:
semi-annual (6 months), and annual
(12 months). Also, the cost of the ad varies based upon the
size of the company. The latest pricing and
"Specials" are located at
http://www.ohiobiz.com/payment.html. You may make a secured online payment by credit card via Paypal or you can send a company/personal check or money order directly to OhioBiz. Text Ads will be activated immediately pending payment and proper text content adherence according to the stated Editorial Guidelines. What if I have billing questions or concerns? We understand
that online transactions require trust. In particular, we
take billing and credit card security very seriously. If
you have refund or credit requests or concerns about your
account charges, whether they're related to security issues
or not, please let us know.
However, because email is not a secure means of
communication, please do not email us your credit card
number or account password. We should be able to resolve
the issue without this information. Please do provide us
with your account's email address and as much other
information as possible regarding the matter. We will
review your email and work to reach a solution as quickly
as possible.
What if I decide to cancel my
campaign?
What kind of reports will I get? OhioBiz
provides online reporting for the OhioBiz Text
Ads program. We do not currently mail invoices or reports,
but you can access your personal reports online 24 hours a
day, 7 days a week to see the cumulative number of times
your ads were shown (impressions or exposures) and how many times users
clicked on your ads (clicks). This reporting is available
for each of your ads. After you submit your payment and
text content, OhioBiz will email you your user ID,
password, and web address to access this information. Will my individually identifiable information be shared with any party other than OhioBiz? No. The information you provide us with will only be used by OhioBiz, in an effort to serve you better. We will not sell your personal information. Furthermore, we will not share your personal information, unless required to resolve a charge dispute or by legal process. Please also see our Privacy Policy and Terms and Conditions. Are there guidelines for my ad content? We review all of our ads to ensure that they meet OhioBiz's advertising standards. These standards can be found in our Terms and Conditions and in the OhioBiz Text Ads Editorial Guidelines. OhioBiz strongly believes in the importance of relevant, high-quality advertising, which benefits both our advertisers and OhioBiz users. By creating clear, well-targeted OhioBiz Text Ads, you'll reach your potential customers more effectively and help ensure a positive user experience that will build users' confidence in OhioBiz Text Ads. The result will be higher traffic to your site, increasing the potential return on your ad investment. What if my ads don't meet the guidelines? We created the
Editorial Guidelines to help
improve your ad campaigns as well as the OhioBiz user
experience. If we see that your ads don't follow these
guidelines, we will let you know and offer suggestions on
how to improve your ads prior to inclusion into the system. What can I do to help maintain ad quality on OhioBiz? OhioBiz is
committed to providing an optimal user experience as well
as giving you the most effective online advertising
possible. To do this, we need the help of both our
advertisers and our users. If you're an advertiser, you can
help by creating concise, informative, and well-targeted
ads. Since such ads often generate the highest
click-through rates (CTRs), you'll see campaign performance
improvements, and our users will see useful, informative
ads. |
